THOUGHTS AND IDEAS
Webstore vs Front Desk: What's the Best Way to Sell Gym Merch?
You've got two main options for collecting apparel orders from your members: run an online webstore or manage orders at the front desk. Both work. But they serve different situations, and the right choice depends on how you run your...
What Is a Zero-Inventory Apparel Model for Gyms?
A zero-inventory apparel model means your gym never purchases, stores, or risks unsold merchandise. Every single item is sold before it's produced. You collect money first, print second, and deliver third. Your financial exposure is zero. This is the opposite...
How to Price Custom Apparel at Your Gym
Most gym owners underprice apparel for one simple reason: they price it like a member, not like a business owner.If you set your shirt price based on what feels inexpensive, you usually leave too little room for profit. That makes...
How Often Should a Gym Sell Custom Apparel?
The short answer: 3-5 times per year. The longer answer depends on your gym's size, culture, and how seriously you treat apparel as a revenue stream. Most gym owners fall into one of two camps. Either they do one big...
Why Do Most Gym Apparel Programs Fail?
I've seen thousands of gym apparel programs. The ones that fail almost always fail for the same handful of reasons — and none of them have to do with bad designs or uninterested members. Reason 1: No Plan. The number...
What Should a Gym Owner Look for in a Custom Apparel Vendor?
Most gym owners pick their apparel vendor the same way they'd pick a pizza place — whoever's closest and cheapest. That's how you end up with off-center prints, cracking ink, and a box of mediums collecting dust in your storage...